We can’t “Calm Down” because Selena Gomez’s highly successful and empowering beauty brand, “Rare Beauty”, is finally arriving in India on June 15th, exclusively at Sephora. Rare Beauty isn’t just about hype; it has garnered a devoted following around the globe. One of its star products, the “Soft Pinch Liquid Blush,” is a cult favourite. But Rare Beauty goes beyond creating exceptional cosmetics – it aims to challenge the unrealistic beauty standards that prevail in society.
