Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Korra

Mumbai-based Anirudh Singh and Aditya Rathi founded Blue Brew in 2020 to inspire a new generation to be unapologetically themselves. Blue Brew’s denim collection goes beyond skinny fits and ripped jeans, with looser silhouettes offering a streetwear aesthetic. Their patchwork denims comprise multiple pockets (the Geometric Patch Two Tone jeans feature as many as seven pockets) and are available in multiple fits such as bootcut to boyfriend jeans.

@bluebrew.in

Blue Brew:

Mumbai-based Anirudh Singh and Aditya Rathi founded Blue Brew in 2020 to inspire a new generation to be unapologetically themselves. Blue Brew’s denim collection goes beyond skinny fits and ripped jeans, with looser silhouettes offering a streetwear aesthetic. Their patchwork denims comprise multiple pockets (the Geometric Patch Two Tone jeans feature as many as seven pockets) and are available in multiple fits such as bootcut to boyfriend jeans.

@bluebrew.in

Korra

Mumbai-based Anirudh Singh and Aditya Rathi founded Blue Brew in 2020 to inspire a new generation to be unapologetically themselves. Blue Brew’s denim collection goes beyond skinny fits and ripped jeans, with looser silhouettes offering a streetwear aesthetic. Their patchwork denims comprise multiple pockets (the Geometric Patch Two Tone jeans feature as many as seven pockets) and are available in multiple fits such as bootcut to boyfriend jeans.

@bluebrew.in

Blue Brew:

Mumbai-based Anirudh Singh and Aditya Rathi founded Blue Brew in 2020 to inspire a new generation to be unapologetically themselves. Blue Brew’s denim collection goes beyond skinny fits and ripped jeans, with looser silhouettes offering a streetwear aesthetic. Their patchwork denims comprise multiple pockets (the Geometric Patch Two Tone jeans feature as many as seven pockets) and are available in multiple fits such as bootcut to boyfriend jeans.

@bluebrew.in

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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

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