The ‘Watermelon Sugar’ singer Harry Styles has long been known for his fashionably forward choices and he’s done just that by launching his gender-neutral beauty brand ‘Pleasing’.

Harry Styles has always been comfortable in his own skin and with beauty and skincare going mainstream he’s taken it upon himself to help people find their ‘Pleasing’. He talked about his beauty brand in the November issue of Dazed. He said, “I’ve always found that the moments in my life that have brought me the most joy are the small ones, whether it be, you know, end of the night under the stars or a perfect bite of food, or where you’re sitting with your friends and think, ‘Oh, I’m never gonna forget this.’ It’s always those moments that have the longest-lasting effect on me, in terms of sparking something wonderful in me. I really think that is the essence of what Pleasing is: looking at those moments, finding them, highlighting them, and helping other people find them.”

The brand has thoughtfully curated gender-neutral products like the ‘Perfect Pearl’ kit that includes four pearly matte and glossy nail paint shades which are 12-Free.